What Does A -t-o-w-n-, err STATE That's Been To Hell And Back Know?
I loved the Chrysler commercial from yesterday's Super Bowl.
Because it was a pep talk, get your butts out there and win this thing halftime, fire 'em up speech for Detroit, for Michigan and for those who've been suffering with the American auto industry.
I watched the Super Bowl with a dozen of my closest friends in my apartment yesterday, and those who aren't from Michigan didn't get it. They don't understand the pain and rejection that Michigan feels from the rest of the country. Michigan was built by the Big Three, and while they haven't put out the best of products, they don't deserve to be the butt of jokes.
That ad was a statement. A statement that things are different. It'll probably be laughed at, and be the butt of some late night comedians monologue. But it warmed my heart, and that of a lot of people who are tired of being ignored and made fun of because the industry of their state has had a long run of rough times.
VO: I got a question for you.
What does this city know about luxury, huh?
What does a town that's been to Hell and back know about the finer things in life?
Well I'll tell ya.
More than most.
You see, it's the hottest fires that make the hardest steel.
Add hard work and conviction
And the knowhow that runs generations deep in every last one of us
That's who we are.
That's our story.
Now, it's probably not the one you've been reading in the papers.
The one being written by folks who've never even been here, who don't know what we're capable of.
Because when it comes to luxury, it's as much about where it's from...as ho it's for.
Now, we're from America. But this isn't New York City.
Or the Windy City. Or Sin City. And we're certainly no one's Emerald City.
Eminem: This is the Motor City. And this is what we do.
Because it was a pep talk, get your butts out there and win this thing halftime, fire 'em up speech for Detroit, for Michigan and for those who've been suffering with the American auto industry.
I watched the Super Bowl with a dozen of my closest friends in my apartment yesterday, and those who aren't from Michigan didn't get it. They don't understand the pain and rejection that Michigan feels from the rest of the country. Michigan was built by the Big Three, and while they haven't put out the best of products, they don't deserve to be the butt of jokes.
That ad was a statement. A statement that things are different. It'll probably be laughed at, and be the butt of some late night comedians monologue. But it warmed my heart, and that of a lot of people who are tired of being ignored and made fun of because the industry of their state has had a long run of rough times.
VO: I got a question for you.
What does this city know about luxury, huh?
What does a town that's been to Hell and back know about the finer things in life?
Well I'll tell ya.
More than most.
You see, it's the hottest fires that make the hardest steel.
Add hard work and conviction
And the knowhow that runs generations deep in every last one of us
That's who we are.
That's our story.
Now, it's probably not the one you've been reading in the papers.
The one being written by folks who've never even been here, who don't know what we're capable of.
Because when it comes to luxury, it's as much about where it's from...as ho it's for.
Now, we're from America. But this isn't New York City.
Or the Windy City. Or Sin City. And we're certainly no one's Emerald City.
Eminem: This is the Motor City. And this is what we do.
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